Working at a startup is often hectic: get the MVP up ASAP and iterate afterwards. The same principle is often applied to the copy. So it’s unsurprising that I get 10 minutes to write a series of confirmation emails.

Modals, modals, modals. Valuable information or irritating pop-up? I help launch several new features in Atlassian’s Confluence platform, including its most highly requested feature: Dark theme.

A dream (but daunting) project: huge task, complete autonomy, and the best designer I ever worked with. What could possibly go wrong? Freeeedommm!

They’re minuscule yet mighty. Small words that can make a big impact. In this case study, I used microcopy and small design changes to 10x email signups.